Buy only what you can service
Volume is capped per region and per fee earner. Select a region — live availability comes from the panel team.
For Law Firms
Leads or jobs — whatever works for your firm
Take live, vetted leads — or instructions, where the client compared the market, chose your firm and paid online. Every enquiry starts on a comparison platform we own, reaches a small, targeted panel, and is never reassigned — with a growing share delivered exclusively. Priced per vetted lead, with bulk discounts available.
01
Set your coverage
Choose postcodes, case types — sale, purchase, remortgage, declaration of trust, transfer of equity — and a monthly commitment that fits your capacity, with scale-up and managed pause built in.
02
The client chooses you
They compare on our platforms and choose your firm — as an instruction, paid online or over the phone with our home moving specialists, or as a live, consented lead. Exclusives available.
03
You take the work
Instruction or lead, it's delivered the moment it happens — consent trail and client-specific property data attached, enriched by AI, Land Registry data and other proprietary sources. Anything that doesn't stand up is credited.
Coverage control
London & South East Availability on request
Coverage is capped per region and per fee earner so every instruction stays serviceable. The panel team agrees live availability and your monthly commitment when you set your coverage — call 0203 514 9004 for today’s picture.
Midlands Availability on request
Coverage is capped per region and per fee earner so every instruction stays serviceable. The panel team agrees live availability and your monthly commitment when you set your coverage — call 0203 514 9004 for today’s picture.
North West Availability on request
Coverage is capped per region and per fee earner so every instruction stays serviceable. The panel team agrees live availability and your monthly commitment when you set your coverage — call 0203 514 9004 for today’s picture.
Yorkshire Availability on request
Coverage is capped per region and per fee earner so every instruction stays serviceable. The panel team agrees live availability and your monthly commitment when you set your coverage — call 0203 514 9004 for today’s picture.
South West Availability on request
Coverage is capped per region and per fee earner so every instruction stays serviceable. The panel team agrees live availability and your monthly commitment when you set your coverage — call 0203 514 9004 for today’s picture.
Scotland Availability on request
Coverage is capped per region and per fee earner so every instruction stays serviceable. The panel team agrees live availability and your monthly commitment when you set your coverage — call 0203 514 9004 for today’s picture.
The alternative
You could bid on Google yourself
Plenty of firms do. It means an agency retainer, a bidding war against national brands for the same keywords, and paying for every click whether or not it turns into an instruction.
We already run that machine at scale across our platform estate. You buy the outcome instead of the traffic.
Side by side
| Your own PPC | PinLocal | |
|---|---|---|
| You pay for | Clicks | Vetted leads & instructions |
| Pricing | Per click, win or lose | Per vetted lead — bulk discounts |
| Agency retainer | Required | None |
| Bidding against nationals | Every day | Never |
| A bad enquiry | Already paid for | Credited |
| Time to first instruction | Weeks | Days |
Compliance
Developed for firms that answer to a regulator
UK privacy law, done properly: ICO registered, UK data residency, and consent captured and evidenced at source in line with UK GDPR and PECR. Full consent trail and call recording available per enquiry — evidence you can hand to your regulator, not just an assurance. Run to the SRA’s and CLC’s rules on publicity and referral arrangements: introducer disclosure on every referral, no cold calling, no misleading claims. Audit trail exportable per matter.
Credit policy
If it doesn’t stand up, you don’t pay
| Wrong number or unreachable | Credited |
| Outside your coverage area | Credited |
| Duplicate of a live enquiry | Credited |
| Reassigned to another firm | Never happens |
As featured in
theguardian The Times Daily Mail The Daily Telegraph
Work with PinLocal
Only pay for work that stands up
Start pay-as-you-go, then contract the volume you rely on — scale-up and managed pause built in.
Book a panel review or call 0203 514 9004